Inked with Pride - A Queer flash tat collective

e.l.f. is proud to partner with the It Gets Better Project for a 5th
consecutive Pride to celebrate every queer eye, lip, and face.

This Pride Month, we’re empowering e.l.f.-expression through the long-standing history and joy of tattooing within the LGBTQ+community.

Check out epic IG community tats #inkedwithpride

Shop Pride Picks

We're changing the
e.l.f.ing board game

Our board of directors is 2/3 women and 1/3 diverse. 
Out of 4,200 publicly-traded companies,
only 4 can say that. What the e.l.f.?

Learn More

CELEBRATE WOMEN WHO
ARE MAJOR GOALS.


It’s one of our favorite months of the year—Women's History Month. This year, we’re celebrating female athletes who are changing the game on and off the field (or rink).


We’re proud as e.l.f. to announce our support of the Professional Women’s Hockey League in its inaugural season. The PWHL is the only women’s hockey league and we’re so honored to be its first beauty partner. Plus, we’re teaming up with PEOPLE Magazine to bring the stories of our favorite boundary-breaking baddies to life in PEOPLE PEP Talks.


To learn how you can help empower girls in sports this month, go to thehiddenopponent.org.

The Every Body Campaign

e.l.f.ing proud
to support
Every Body

💪 📣 💪

e.l.f. cares for Every Body's individual rights.

We' ve joined the biggest reproductive justice movement in the beauty
industry, coming together in support of the Every Body Campaign.

SisterSong activates individuals and organizations across the U.S. to
improve the reproductive lives of marginalized communities.

TAKE ACTION
SOCIAL IMPACT

it's time for e.l.f.ing change.

Check out the impact we made in 2023
in our community, with our board, and for our planet!

we champion for peace
and unity, today and
always.

e.l.f. Beauty will contribute $50,000 each to The International Committee of the Red Cross and
Médecins Sans Frontières / Doctors Without Borders to provide necessary aid and resources to
those suffering in Israel and Gaza. We will also be matching donations for every e.l.f. employee
who would like to join our efforts.

merch with a porpoise


e.l.f. is making a $100,000 donation benefiting the Whale and Dolphin Conservation (WDC) and
proceeds of the Sticky Shop Merch Collection, up to $25,000, will also benefit this important cause.


LEARN MORE
Big Mood Pride Mascara

beauty that
gives back

100% of the proceeds from our limited edition
Big Mood Pride Mascara will support
It Gets Better Project,
whose mission is to uplift,
empower and connect
LGBTQ+
youth around the globe.

it gets better logo
Big Mood Pride Mascara

We believe in a
world where
everyone can
own their
beauty, without
compromise.

Uplifting, empowering and connecting LGBTQ+
youth around
the globe through storytelling.

WE ASKED...

When did you feel SEEN for
being
your
true self?

What is something that
someone TOLD
you
that made a huge impact on
your
journey?

If you could FACE your
younger self,
what would you
tell them?

Celebrate Empower Graphic

S(E.L.F.) MADE SCHOLARSHIP

inspiring
next-gen
leaders

We've partnered with Her Campus to offer five
$5,000
scholarships to the next generation of bold
leaders. Together, we're
empowering others to own
their confidence without compromise.

LEARN MORE

women who
power e.l.f.

Inspiring words from some of the women in our e.l.f. fam.

Mandy Fields

CFO, e.l.f. Beauty

Fanny Xu

General Manager,
VP of China Operations,
e.l.f. Beauty

Kory Marchisotto

CMO, e.l.f. Beauty

RENÉE SNYDER

Dermatology &
Co-Creator, W3LL People

Neha Gohil

VP, Global Sourcing
and strategic execution

Ashley Rosebrook

Chief Creative Officer,
e.l.f. Beauty

HISPANIC HERITAGE MONTH

We are e.l.f.ing proud to
support
@VotoLatinoFoundation with a
$10,000
giveback. We truly believe in their
cause to unify
and empower the Latinx
community and look
forward to our
continued partnership.

ASIAN AMERICAN AND
PACIFIC ISLANDER MONTH

a masterclass
highlight

To Celebrate APPI Heritage Month, e.l.f. Beauty hosted a masterclass with 3 such superheros who gave the
e.l.f.z a peak into the paths they have taken, obstacles they have overcome and unforgettable lessons they have
learned along the way. All in genuine and generous service to pay it forward, lighting the path for others.

Priya Rao

Priya Rao

EXECUTIVE DIRECTOR,
GLOSSY

Mimi Swain

Mimi Swain

CHIEF REVENUE OFFICER,
RING

Prama Bhatt

Prama Bhatt

CHIEF DIGITAL OFFICER,
ULTA BEAUTY

BLACK HISTORY MONTH

making history daily

“We can never stop aspiring for
more and marching forward.”

mandy fields

E.L.F. BEAUTY CFO

BLACK LIVES MATTER

we stand with
the black
community

Standing up is who we are, what we represent and how we support our community. Our
priority is to ensure that our Black employees, consumers and community feel supported in our
collective condemnation of anti-black racism. We stand in solidarity against racial injustice.

We are committed to doing the right thing in the best way that we can. What’s most important
right now is doing our part to impact positive change.

Resources to help you get informed and involved

watch

  • 13th (Ava DuVernay) Netflix

  • American Son (Kenny Leon) Netflix

  • I Am Not Your Negro (James Baldwin doc) Amazon Prime

  • If Beale Street Could Talk (Barry Jenkins) Hulu

  • Just Mercy (Destin Daniel Cretton)

  • King In The Wilderness HBO

  • See You Yesterday (Stefon Bristol) Netflix

  • Selma (Ava DuVernay)

  • The Hate U Give (George Tillman Jr.) Hulu

  • When They See Us (Ava DuVernay) Netflix

  • Dear White People (Justin Simien) Netflix

from our CFO
and CEO

In our efforts to stand up against anti-black racism,
we are listening, we are learning and we are
continuing to take action.

Letter from Mandy Fields, CFO

Letter from Tarang P. Amin, CEO

We are listening. We are taking
action, and most
importantly, we are
committed.

It Gets Better Logo

making an
impact together

e.l.f. is celebrating Black History Month by partnering with the Pull Up For Change Impact
Fund for a second year in support of the 2023 MAKE IT BLACK Collection.

In February, O FACE Satin Lipstick in All Night will support Pull Up For Change and its
mission to advance the economic wellness of black communities worldwide by inspiring
change at a corporate, community, and individual level.

The MAKE IT BLACK Collection is a
limited-edition
cross-brand
collection of products
benefitting
the Pull Up for Change
Impact Fund

Make It Black is a trademark of Pull Up for Change, a California-based non-profit organization fighting for economic
equity for black communities all over the world. For more information, please visit www.makeitblack.org.

Make It Black is a trademark of Pull Up for
Change, a California-based non-profit
organization fighting for economic
equity for black communities all over the world.
For more information, please
visit www.makeitblack.org.

Black Girls Code

We donated $10,000 to Black Girls Code to
help their mission of “introducing
programming
and technology to a new generation of coders,
who will become
builders of technological
innovation and of their own
futures.”Empowering
others is at the heart of our
brand values and Black Girls Code is the
embodiment of this value.

E.L.F. Stands with the
Asian Community
Against Racism
and Acts of Hate

In our efforts to stand up against racism, we are
listening,
we are learning and we are continuing to
take action.

Letter from
Tarang P. Amin, CEO