Brightening Lavender Face Primer- Small
AED 23
Face primer to neutralize skin tone & grip makeup











Same formula, new look!
What is it: A color-correcting face primer that helps to neutralize uneven skin tones and brighten a dull complexion.
Why we love:
- Infused with lavender to neutralize uneven skin tones
- Brightens dull, dry skin
- Delivers sheer coverage with a natural matte finish
- Preps skin for a flawless, long-wear makeup application
- New look features packaging reduction of over 35%!
Shift your skin back to neutral with this color-correcting face primer. Infused with lavender, the creamy formula works to neutralize uneven yellow skin tones and redness from rosacea, blemishes, and dry skin, while instantly brightening even the dullest complexion. The perfect cosmetic prep step, this primer delivers lightweight wear and a sheer, matte finish, transforming your face into a smooth canvas that grips makeup all day long.
Great for: All skin types.
p>Reduced Packaging: our new, lighter packaging uses less materials and energy, reducing greenhouse gas emissions. The jar is now made of recyclable plastic resin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are Vegan and Cruelty Free.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
Packaging may vary.
SKU: 83403
Ingredients
dimethicone, dimethicone/vinyl dimethicone crosspolymer, silica, silica dimethyl silylate, isoceteth-10, aluminum,May Contain
manganese violet (ci 77742), titanium dioxide (ci 77891),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
What is color correcting primer?
Color correcting primer helps to neutralize and correct various skin concerns before applying foundation. Different shades target specific issues, such as green helps to counteract redness, purple primer helps to brighten dull skin, and peach to disguise dark circles or discoloration. Using a color correcting primer helps create a more even and balanced complexion, giving your foundation a smoother base to apply to. It can help to minimize the appearance of imperfections and create a more flawless finish, making it an essential step in your makeup routine.
How to choose the correct color correcting primer for your skin?
Choosing the right color-correcting primer for your skin depends on the color that’s opposite from the one you want to cancel out. Green color correcting primers help balance redness, purple color-correcting primers cancel yellow undertones, yellow makeup primers cover bluish veins in fair skin and peach makeup primers cover dark circles and hyperpigmentation.
Is purple face primer good for color correcting?
Purple primer helps to neutralize and even out skin tone as well as help brighten and illuminate a dull complexion for flawless coverage.
What does brightening face primer do?
In addition to providing a surface for smooth makeup application, a brightening face primer is formulated to specifically address dull or sallow skin tones, using ingredients like illuminating pigments or reflective microspheres to create a more radiant complexion.
Brightening Lavender Face Primer- Small
AED 23
Face primer to neutralize skin tone & grip makeup
1
100% Vegan & Cruelty Free
We are e.l.f. clean, vegan and cruelty free—always.
You May Love
Average Customer Ratings (46)
Rating Snapshot
Most helpful favorable review
6 years ago
Erinz10
Definetly worth it!
I just ran out of this and came on to this website to buy another and figured I'd write a review. I do my makeup 1 or 2 times a week on average, and I bought this little primer bottle forever ago, over a year ago, and it only ran out yesterday! I don't use very much because if you do, it'll pill on your skin, so it lasts longer than you'd think. It's easy to spread on your face, makes my skin tone look more alive, and makes my makeup look much smoother and easier to put on. Overall definitely worth it. I use this on the areas of my face that are over-pigmented, dryer, or have more noticeable texture and then use the oil-controlling primer all over my face and it makes such a nice base. Also, I have combination skin, and it helps my makeup not break up from oil and helps with preventing flakey skin.
38 of 38 people found this helpful
Most helpful critical review
6 years ago
EnglishTeacher
Paltry quantity for price
This primer is good for two applications, maybe. A tiny tube that holds the primer resides in a sizable bottle, tricking consumers into believing they are purchasing more product for a decent price. The reality is that the 6.00 tube will not pump out primer beyond a drop or two, and you will have to unscrew the lid to discover what a rip-off the whole thing is. The tiny tube is not only, well, tiny, it's only about 2/3 of the way full. That's why you can only get a drop out at a time. The pump doesn't even reach the product. Continue your pursuit of a good primer that will last you more than a couple of applications, and thank the heavens above you didn't get the bigger size for 10.00, which probably still has that same size tiny tube hidden inside a bigger bottle.
66 of 110 people found this helpful
1 - 8 of 46 Results
ddrrv
Reviews
58
Votes
27
4 months ago
oh she cute
gimmicky? the laberndar hooked me but idk abt the quality i prefer something that is grippier
Value of Product
Helpful?
mommy0fmonster
Reviews
1
Votes
3
4 months ago
It Works!
This is my first time trying this toning primer and its a YES for me. It tones out my red spots and it hydrates just fine. My makeup goes on great! I wont buy anymore high end brand makeup products.. ELF is where its at. Quality products that are affordable and usable by anyone!
Helpful?
ruthrue
Reviews
1
Votes
2
4 months ago
Love the texture of this
It feels so nice on my skin I almost hate to put anything on top it. I suck at foundation so I can’t really say how well it works under makeup because I don’t know what I’m doing, but as someone who always looks sort of yellow and sickly this really helps me look a little more alive lol
Helpful?
KweengC
Reviews
1
Votes
3
1 year ago
Great
I really like this product. It isn't heavy on the skin and has a nice scent. It makes my skin look refreshed but not shiny.
Helpful?
Stephanielynn11
Location
Ky
Reviews
1
Votes
16
Fashion Style
Casual
Age
25 to 34
Makeup Expertise
Advanced
Eye Color
Green
Skin Tone
Light
Skin Type
Combination
1 year ago
Elf primers are good
I have tried many of e.l.f.’s primers, but I have not tried the lavender one; however I am seeing a lot of reviews showing people upset about the amount of product in the bottle. The packaging tells you the exact amount of product inside the bottle. E.l.f. Is not falsely advertising that they are selling you a lot of product. Read the bottle. There is a lot of air because it’s a pump. It needs air to function. Also it’s still a good deal for the amount you get, so again, e.l.f. is not misleading you. You are misleading yourself. Read the description and understand what you are buying. I think you’ll find the primers to work well, but not blow you away. They are just fine.
Pros - Beauty
Lightweight, Great Value, Effective
Best Uses - Beauty
On-the-go, Daily Use
Quality of Product
Value of Product
Helpful?
Helinoftroyofficial
Location
Pennsylvania
Reviews
5
Votes
6
Fashion Style
Eclectic
Age
25 to 34
Makeup Expertise
Advanced
Eye Color
Hazel
Skin Tone
Very Fair
Skin Type
Combination
1 year ago
Great
I bought this size because I've tried so many anti-redness products in the past. This does reduce some of my redness. A good amount compared to some of the expensive ones I've tried for sure.
Pros - Beauty
High Quality, Easy to Apply, Lightweight, Long Lasting, Great Value, Effective
Best Uses - Beauty
Daily Use, Normal Skin, Sensitive Skin
Quality of Product
Value of Product
Helpful?
Tone adjusting purple
Reviews
1
Votes
4
1 year ago
Love this primer!
This primer is so awesome! I love the texture and I love the deep purple color that actually evens out my skin tone and prepares my face for makeup OR straight in with the HD Pressed powder. 🩷🩷🩷
Helpful?
User321
Location
Larne
Reviews
1
Votes
1
Fashion Style
Casual
Age
35 to 44
Eye Color
Brown
1 year ago
Good primer but doesn’t last long
I’ve used this primer a couple of times. It’s decent and you only need a little amount. However, the bottles don’t seem to last that long.
Quality of Product
Value of Product
Helpful?
1 - 8 of 46 Results
1 - 3 of 3 Results
Karen64
·8 months ago
Is the new lavender primer the same consistency and product as the original lavender brightening primer just indifferent packaging .
the elf team
·8 months ago
Yes, this is the same or very similar product that was repackaged awhile ago.
Helpful?
Kaitlin rambo
·3 years ago
This is good textured skin type? I have dry, textured sensitive, rosacea and milia?
the elf team
·3 years ago
Yes, you may use this product, and also may take a look at the Tone Adjusting Green primer for your rosacea.
Helpful?
Loulabelle
·4 years ago
Love this but it's tiny. Do you do a bigger bottle?
the elf team
·4 years ago
We apologize, we do not carry this is a larger size. This should last about 60 pumps (or 2 months with daily use).
Helpful?
1 - 3 of 3 Results