Sustainability
wearesustainablyminded
e.l.f. respect for people and the planet is our #1 priority as we work to reduce our carbon footprint and source responsibility.
We've joined the Fair Trade Certified™ Program!
In our commitment to support equality and human rights globally, we are proud to be the FIRST beauty company to utilize a Fair Trade Certified™ factory.
As the first beauty company to utilize a Fair Trade Certified™ factory, we hope to create a new standard in the industry.
STEPS TO ACHIEVE FAIR TRADE CERTIFIED™
FACTORY CERTIFICATION
The factory must pass an audit which includes adherence to 100+ compliance criteria checklist.
The checklist focuses on four areas: social responsibility, environmental responsibility, empowerment, economic development.
The factory must pass a re-certification annually, which includes plans for continuous improvement.
e.l.f. Beauty pays a premium on every product's cost of goods that goes directly to the factory workers to use for improving their communities.
Green Unicorn
stripping our bling

Project Unicorn
It's one step forward on our path to reducing our packaging footprint.
1,000,000 pounds of excess packaging waste is equal to

3,800 baby elephants.
(AND, NUT-FREE TOO)
5,300,000 cupcakes.
(NOT TO MENTION SPRINKLES)

375,000 kittens.
(ME-WOW!)
