Illuminating Face Primer

€8

Silky face makeup primer for a luminous glow

Illuminating Face Primer
Illuminating Face Primer New Packaging
Illuminating Primer Swatch and Texture
Radiant Glow with Subtle Shimmer
Customer Review: "It's to the point where I don't even need foundation."
Model Before and After Applying Illuminating Primer
Customer Review: "One of my must haves! Love it and can't be without it!"
Illuminating Face Primer,
Illuminating Face Primer,
Illuminating Primer

2 Free Minis with €33+, 1 Full Size Product with €47+

Same formula, new look!

What it is: A face primer that smooths, brightens, and preps your skin for makeup, while also leaving it with a radiant, luminous finish.

Why you'll love it:

  • Silky cream formula smooths and brightens skin
  • Delivers sheer coverage with a subtle shimmer
  • Preps skin for a flawless, long-wear makeup application
  • New look features packaging reduction of over 35%!

Get glowing—this face primer multitasks to prep your skin for a flawless makeup application, while also delivering a smooth finish with subtle golden shimmer. The silky cream formula glides on with ease, providing sheer coverage that brightens skin and lets your complexion will glow from within.

Great for: Normal, combination, dry, and dull skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

SKU: 83404

Same formula, new look!

What it is: A face primer that smooths, brightens, and preps your skin for makeup, while also leaving it with a radiant, luminous finish.

Why you'll love it:

  • Silky cream formula smooths and brightens skin
  • Delivers sheer coverage with a subtle shimmer
  • Preps skin for a flawless, long-wear makeup application
  • New look features packaging reduction of over 35%!

Get glowing—this face primer multitasks to prep your skin for a flawless makeup application, while also delivering a smooth finish with subtle golden shimmer. The silky cream formula glides on with ease, providing sheer coverage that brightens skin and lets your complexion will glow from within.

Great for: Normal, combination, dry, and dull skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

SKU: 83404

Illuminating Face Primer

€8

Silky face makeup primer for a luminous glow

1

2 Free Minis with €33+, 1 Full Size Product with €47+

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.

100% Vegan & Cruelty Free

Average Customer Ratings (135)

Overall3.7
Quality of Product
3.7
Value of Product
3.9

Rating Snapshot

5 Stars
64
4 Stars
23
3 Stars
12
2 Stars
12
1 Star
24

Most helpful favorable review

6 years ago

Rocky mt belle

Improves my skin

I have been using this product For 4 years. I love this Product, I think It makes My skin look dewy And gets rid of redness and blotchiness on my skin. It Works well With my foundation. Looks like I am not wearing make up.

46 of 50 people found this helpful

Most helpful critical review

7 years ago

Miss_Lovelie

Not a fan

I brought this item because I love highlighters and brightening products, but this is just yellow glitter in a bottle. I don't know how I expected it to be 'illuminating', but I see what they mean now. So if you like a lot of shimmer, then this is for you.

87 of 90 people found this helpful

1 - 8 of 135 Results

Rachi91

Location

LYFORD, TX

Reviews

1

Votes

0

Fashion Style

Casual

Age

45 to 54

Makeup Expertise

Intermediate

Eye Color

Hazel

Skin Tone

Light

Skin Type

Combination

7 days ago

Love it!

This is my first time using elf cosmetics. Primer goes on so smooth and makes my skin look alive.

Pros - Beauty

Easy to Apply, Lightweight, Long Lasting, Great Value

Best Uses - Beauty

Oily Skin, Special Occasion, Dry Skin, Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

Theqjb

Location

Okla

Reviews

1

Votes

0

Fashion Style

Casual

Age

45 to 54

Makeup Expertise

Intermediate

Eye Color

Brown

Skin Tone

Light

Skin Type

Oily

7 days ago

A little too much glow

I understand the sun kissed highlighted glow is on trend. However, for my age or my comfort level this primer has just a little too much shimmer for my taste. That shouldn’t take away from the quality of the product though. That’s just my personal preference. It does feel very silky going on.

Pros - Beauty

Easy to Apply, Lightweight

Best Uses - Beauty

Special Occasion, Dry Skin

Quality of Product

4.0

Value of Product

4.0

Helpful?

Gemini12983

Location

Mountain View, Arkansas

Reviews

1

Votes

0

Fashion Style

Athletic

Age

45 to 54

Makeup Expertise

Intermediate

Eye Color

Green

Skin Tone

Light

Skin Type

Combination

22 days ago

Nice Glow!

I bought the illuminating face primer and I really like it. It gives your skin a nice glow. I have dry skin so it goes on smooth and doesn’t flake.

Pros - Beauty

Easy to Apply, Lightweight, Long Lasting, Great Value, Versatile, Good Pigmentation

Best Uses - Beauty

Special Occasion, Dry Skin, On-the-go, Daily Use, Normal Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

593739

Reviews

1

Votes

0

1 month ago

Beautiful

When putting it on it can seem scary but don’t worry because once your makeup is on top it shows that natural glow

Helpful?

Sexy at 57

Location

Corpus Christi, TX

Reviews

1

Votes

3

Fashion Style

Casual

Age

55 to 64

Makeup Expertise

Intermediate

Eye Color

Blue

Skin Tone

Light

Skin Type

Normal

2 months ago

Brightens my 57 year old skin

I have good skin and minimal wrinkles but my skin looked a little darker under the eyes. This primer is superb to bring my skin alive.

Pros - Beauty

High Quality, Easy to Apply, Long Lasting, Great Value, Versatile, Good Pigmentation, Effective

Best Uses - Beauty

Oily Skin, Special Occasion, Dry Skin, On-the-go, Daily Use, Normal Skin, Sensitive Skin

Quality of Product

5.0

Value of Product

5.0

Helpful?

Mamajam

Location

Cleveland, OH

Reviews

2

Votes

2

Fashion Style

Casual

Age

55 to 64

Makeup Expertise

Intermediate

Eye Color

Green

Skin Tone

Light

Skin Type

Dry

3 months ago

Feels wonderful

This primer feels wonderful and holds make up very well.

Pros - Beauty

Easy to Apply, Lightweight, Long Lasting, Effective

Best Uses - Beauty

Daily Use

Quality of Product

5.0

Value of Product

5.0

Helpful?

PaigeS

Location

NE

Reviews

8

Votes

8

Fashion Style

Casual

Age

25 to 34

Makeup Expertise

Beginner

Eye Color

Green

Skin Tone

Light

Skin Type

Combination

3 months ago

Illuminating Face Primer

This one isn't my style as it is just too sparkly for me.

Quality of Product

4.0

Value of Product

4.0

Helpful?

giaodon

Reviews

1

Votes

2

3 months ago

super glittery :(

i really wanted to like this but sadly it’s just pure shimmer where i thought it would be dewy etc. not worth it if you don’t like that finish

Helpful?

1 - 8 of 135 Results