e.l.f. Discovery

Why Using Makeup Remover is Important

By Aimee Lubrano

Let’s face it. After a long day at work or a night out with friends, plopping on the sofa or in bed to binge the latest show is usually the goal. This inevitably means we tend to skip that critical step in our nightly routine that goes in between makeup and skincare applications: makeup remover!

No biggie, right? Wrong. Many of us may not realize that this essential, often neglected step is a game-changer for skin.

We love to learn different makeup application techniques and trends, and spend substantial time applying makeup—so why not learn how and why we should properly remove makeup, too?

A common misconception is that cleansing is enough. It’s not. (Don’t believe me? Ask your dermatologist) Cleansing is only one step of a necessary double process that only targets the basics-skin, sweat, and other external pollutants.

Although effective, cleansing doesn’t remove makeup entirely. Makeup removers are necessary since they are formulated specifically to help break down complex makeup and waterproof formulas.

By thoroughly removing makeup first with a gentle makeup remover, then cleansing skin, we ensure that every last trace of makeup is effectively removed, leaving skin clear, fresh, clean, and ready to breathe—not to mention, primed and prepped for the next steps in that nightly skincare routine. In other words, using a makeup remover should become a staple skincare habit.

From eye makeup remover, makeup remover cleansers, oil-free or oil-based makeup removers, wipes, and balms—it’s never been easier to find one that best suits your skin type and routine.

Being disciplined with this nightly ritual creates a good-skin-care habit—one your skin will thank you for!

What Happens if You Don't Use Makeup Remover?

The consequences of not using makeup remover are anything but glamorous! Neglecting to use makeup remover can not only wreak havoc on your pillowcases, but on your skin, too!

When you don’t remove your makeup and cleanse your skin, that’s basically allowing the makeup to mix with all of the excess oil, sweat, and environmental pollutants that remain on your skin. This creates a breeding ground for bacteria that can lead to a myriad of skin-related issues like clogged pores, potential acne flare ups and breakouts, dry skin, rashes and even accelerate aging. (Yeah, no thanks!)

Additionally, sleeping with mascara on might even cause irritation to your delicate eye area and lead to redness, inflammation, and potential eye infections. If you have sensitive eyes, you’re even more susceptible to irritation.

But it doesn’t stop there. Mascara left on overnight can dry up and clump together, potentially causing lashes to fall out. (Bad enough many of us have sparse lashes—let’s not make it worse, shall we?)

This laundry list of not-so-fun outcomes is proof that even when you're tired or pressed for time, taking those extra couple of minutes to properly remove makeup is worth it.

Do You Really Need Makeup Remover?

Once you learn the potential risks of not removing makeup, there really is no argument for skipping this essential step. The potential risk for your skin is simply not worth it.

That’s because the real magic happens when you reach for that trusty bottle of your best makeup remover (or oil, or wipe, or balm—to each is own). Regardless of what type of remover you prefer, makeup remover is your skin's superhero, swooping in to save the day by gently, yet effectively whisking away every last trace of makeup, dirt, and impurities.

Makeup remover preps your skin for cleansing, moisturizing and any other treatment or product you choose to apply after. Think of it as the silent first step towards achieving that coveted glow from within.

Here are two tried and true, skin-loving favorites that are most recommended for all skin types.

  • Bi-Phase Makeup Removers: Two-in-one products that have an oily layer on top of a water-based layer. They are gentle and effective in removing makeup and pigment. Since most makeup and grime is both water and oil-based, using a bi-phase makeup remover is one of the most effective ways to dissolve and remove makeup, even waterproof formulas, without stripping skin.

  • Cleansing Balms: If you prefer a more luxurious feel and would rather melt the makeup away, opt for a decadent cleansing balm. A solid cleansing balm like the Holy Hydration! Makeup Melting Cleansing Balm will melt into a luxurious oil before transforming into a nourishing, milky texture, removing all traces of makeup and leaving your skin silky smooth and soft.

From micellar water to cleansing balms, there's a remover for every preference and skin type. Choose wipes for convenience, oils for hydration, or bi-phase formulas for waterproof makeup.

With the variety of removers available, you really have the pick of the litter—so no excuses! Find your favorite and let your skin breathe easy!

Why is it Important to Remove Makeup Every Night?

A good, consistent skincare routine is key for maintaining healthy, radiant skin. An integral part of that routine is removing makeup properly and consistently every night.

Beyond wanting to keep your pillowcases stain-free, this nightly ritual is crucial for maintaining healthy, clear, youthful-looking skin. At night, the skin renews itself as we sleep. If makeup residue is left behind on skin, that prevents the renewal process from happening.

Throughout the day, our skin is a magnet for makeup, dirt, oil, and environmental pollutants. Additionally, most makeup is made with oil and silicone-based ingredients. By not using a makeup remover, you're essentially giving these elements a free pass to clog your pores, leading to pesky breakouts, dull, lackluster skin and potential damage, not to mention it can stop your skin from breathing and cause your skin to dry out.

Using a makeup remover helps to effectively sweep away all traces of makeup, leaving your skin clean and able to breathe freely while you catch those much needed Z's. Plus, it preps your skin for your nighttime skincare routine, allowing serums and moisturizers to penetrate deeper for maximum efficacy.

Why is Cleansing Important After Makeup?

Ok. Your makeup has been removed with your makeup remover of choice. Your skin must be clean, then, right? Not so fast.

Makeup remover is only the first part of this necessary nightly ritual. Cleansing your skin post-makeup removal is vital to ensuring that you’ve completely removed all traces of makeup residue and impurities from your skin. The same way your makeup application should begin with two vital steps—face primer, then foundation—your makeup removal must end with the other two vital steps—makeup remover, then cleanser.

It’s not overkill. Cleansing as a second step helps rid your skin of remaining remnants—any leftover gunk, dirt, and impurities that may be lurking beneath the surface will vanish with the cleansing step.

And again—this point is worth repeating: By cleansing your skin after removing makeup, you're giving yourself a clean slate to work with for skincare application. This not only helps prevent breakouts but also promotes healthy, clear skin that's ready to soak up all the skin-loving goodness from your skincare products.

How To Double Cleanse

Double cleansing—first with an oil-based cleanser (aka makeup remover), and then with a water-based cleanser—is only encouraged to be done at nighttime when you have makeup and other residue to rid your skin of. Pre-makeup morning routines don’t need a double-cleanse.

The first cleanse breaks down any makeup, dirt and oils, and the second cleanse washes it all away while hydrating, exfoliating and treating whatever specific skin concern you may want to address (i.e. acne, exfoliation etc.).

Here’s a simple, step-by-step guide on how to double cleanse effectively:

  • Step 1: Apply the first cleanser (oil-based product)—i.e. a cleansing oil, makeup remover balm or bi-phase micellar water using cotton pads—to break down heavy makeup, waterproof mascara, sunscreen, any excess sebum, and products.

  • Step 2: Using a cotton cloth, cotton swab, or your fingers, gently massage the oil-based cleanser into skin, working product well over areas with more makeup to effectively break down product and remove waterproof makeup.

  • Step 3: Rinse face with tepid or lukewarm water to remove residue.

  • Step 4: Wash your face with your second cleanser—a water-based cleanser—with your fingers, cloth or a cleansing device and massage all over skin. If you have sensitive skin or acne prone skin, try using a fragrance free face wash.

  • Step 5: Rinse face with tepid or lukewarm water and pat dry.

PRO TIP: No matter what your skin type, double-cleansing is a huge skin-benefit, even for sensitive skin and oily skin. Just be sure to use products that are best for your particular skin type and concerns to avoid irritating or over-drying your skin.

Removing makeup isn’t complicated and doesn’t require a lot of time. Embrace this two-step nighttime ritual and enjoy that deep-cleansing glow!

Frequently Asked Questions About Makeup Remover

Q: What is the Best Thing to Use to Remove Makeup?

A: The best way to remove face makeup is by using a cleansing balm and a liquid makeup remover. A cleansing balm is an excellent choice for removing face makeup as it effectively dissolves and lifts away foundation, concealer, and other complexion products. It leaves the skin feeling clean, soft, and nourished. For removing eye makeup, a liquid makeup remover is the way to go. Liquid makeup removers are formulated to gently yet thoroughly remove stubborn eye makeup like mascara and eyeliner without irritating the delicate eye area. Using a cleansing balm for the face and a liquid makeup remover for the eyes ensures a thorough and gentle makeup removal process, leaving your skin refreshed and prepped for the next steps in your skincare routine.

Q: What is the Proper Way to Remove Makeup?

A: To properly remove makeup before your skincare routine, start by using a makeup remover. Apply the makeup remover to a cotton pad and gently wipe it across your face, focusing on areas where you have the most makeup, like your eyes and lips. Avoid rubbing too hard, as this can irritate the skin. Once you've removed the majority of your makeup, rinse your face with warm water to ensure all traces of the remover are gone. Then, you can proceed with your regular skincare routine, like cleansing, toning, and moisturizing. This step-by-step process helps ensure your skin is thoroughly cleansed and prepped for the rest of your skincare products to work effectively.

Q: Should I Wash My Face After Using Makeup Remover?

A: After using makeup remover to take off your face makeup, it's important to thoroughly wash your face to remove any remaining oil or residue. Start by splashing your face with warm water to help open up your pores. Then, use a gentle, non-foaming cleanser and gently massage it into your skin using circular motions. Rinse the cleanser off completely with more warm water. Pat your face dry with a clean towel. This extra step helps ensure your skin is clean and prepped for the rest of your skincare routine.

Q: What Do You Do After Using Makeup Remover?

A: First, use the makeup remover as directed, then rinse your face with water. Next, apply a gentle face cleanser and massage it into your skin, focusing on areas where you wore the most makeup. Rinse the cleanser off completely, then pat your face dry. Now your skin is clean and ready for the rest of your skincare products, like serums, moisturizers, and treatments. This two-step process ensures you remove all traces of makeup for a fresh, clean canvas.

Q: Is It Okay to Use Makeup Remover Everyday?

A: Using makeup remover every day is perfectly fine and actually recommended, especially on days when you've worn makeup. Makeup remover helps to thoroughly cleanse your skin and remove all traces of foundation, concealer, eyeshadow, and other products that can build up and clog pores if left on overnight. It's an important first step in your skincare routine to ensure your skin is clean and prepped to fully absorb the benefits of your serums, moisturizers, and other products. As long as you follow up with a gentle face wash and the rest of your skincare regimen, using makeup remover daily is a great way to keep your complexion looking and feeling its best.