Same formula, new look!

What it is: A vitamin-infused face primer that delivers a powerful boost of moisture while smoothing skin for a seamless makeup application.

Why you'll love it:

• Silky cream formula moisturizes, soothes, and brightens skin
• Delivers sheer coverage with a natural finish
• Smoothes and preps skin for a prolonged makeup wear
• New look features packaging reduction of over 35%!

Key Ingredients: 

• Grapeseed Oil - Calms and evens out skin tone
• Vitamin A - Hydrates and promotes skin’s natural moisture
• Vitamin C - Brightens skin
• Vitamin E - Nourishes and softens skin

Refresh your complexion pre-makeup with a powerful boost of hydration and essential vitamins. This hydrating face primer goes on silky smooth for skin that looks and feels well-moisturized (but definitely not oily). The brightening formula delivers sheer, seamless coverage and a natural finish so skin feels soft, nourished, and smooth to extend the wear of your makeup.

Great for: Normal, combination, and dry skin

Reduced Packaging: our new, lighter packaging uses less materials and energy, reducing greenhouse gas emissions.  The jar is now made of recyclable plastic resin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Packaging may vary.

Sku: 83414

NET WEIGHT 1.01 fl oz. (30mL)

Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.

How to Use Hydrating Primer:

• Apply to clean skin prior to makeup application to prep skin.
• Use a small amount and blend evenly on your face.
• Pair with the Pointed Foundation Brush for best results.

Hydrating Face Primer also available in travel size.