Same formula, new look!

What is it: A color-correcting face primer that helps to neutralize uneven skin tones and brighten a dull complexion.

Why we love:

• Infused with lavender to neutralize uneven skin tones
• Brightens dull, dry skin
• Delivers sheer coverage with a natural matte finish
• Preps skin for a flawless, long-wear makeup application

Shift your skin back to neutral with this color-correcting face primer. Infused with lavender, the creamy formula works to neutralize uneven yellow skin tones and redness from rosacea, blemishes, and dry skin, while instantly brightening even the dullest complexion. The perfect cosmetic prep step, this primer delivers lightweight wear and a sheer, matte finish, transforming your face into a smooth canvas that grips makeup all day long.

Great for: All skin types.

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Sku: 83403

Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.

Apply to clean skin prior to makeup application to prep skin. Use a small amount and blend evenly on your face. 

Color Correcting Primer FAQs:

What is color correcting primer?
Color correcting primer helps to neutralize and correct various skin concerns before applying foundation. Different shades target specific issues, such as green helps to counteract redness, purple primer helps to brighten dull skin, and peach to disguise dark circles or discoloration. Using a color correcting primer helps create a more even and balanced complexion, giving your foundation a smoother base to apply to. It can help to minimize the appearance of imperfections and create a more flawless finish, making it an essential step in your makeup routine. .

How to choose the correct color correcting primer for your skin?
Choosing the right color-correcting primer for your skin depends on the color that’s opposite from the one you want to cancel out. Green color correcting primers help balance redness, purple color-correcting primers cancel yellow undertones, yellow makeup primers cover bluish veins in fair skin and peach makeup primers cover dark circles and hyperpigmentation.

Is purple face primer good for color correcting?
Purple primer helps to neutralize and even out skin tone as well as help brighten and illuminate a dull complexion for flawless coverage.