When it comes
to skin, everyone
deserves to win.

Values shouldn't cost more.

Level up your
skincare game—
the clean + kind way.

All e.l.f. skin products are clean,
vegan and cruelty-free.

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e.l.f. Clean

Formulas that
meet the highest
standard of clean.

vegan

All of our
products are
vegan.

gluten free

No gluten in
any of our
products.

e.l.f. clean

Formulas that
meet the highest
standard of clean.

vegan

All of our
products are
vegan.

cruelty free

Never tested
on animals.

Seriously effective.
No compromises.

We get it, skin confidence is everything.
That's why we don't cut any corners.

Seriously effective.
No compromises.

We get it, skin confidence is everything.
That's why we don't cut any corners.

DERMATOLOGIST-LED INNOVATION

We're here for you with industry leading expertise and innovative skincare formulas that deliver results.


HIGHEST-QUALITY INGREDIENTS

The clean, good-for-you ingredients in our products are purposefully selected to help address your skincare needs.


E.l.f clean

All of our skincare products are formulated without 1,680 substances restricted by the FDA and European Union Cosmetics Regulation Guidelines:

NO PARABENS
NO PHTHALATES
NO SULFATES
NO FORMALDEHYDE
NO NONYLPHENOL ETHOXYLATES
NO TRICLOSAN

NO TRICLOCARBAN
NO TOLUENE
NO COAL TAR
NO LEAD
NO MERCURY
NO ACRYLAMIDE

We continually monitor international regulatory data and the scientific community in order to deliver the cleanest, most effective formulas possible.

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Squeaky-clean
prices.

Our mission is to make quality
skincare accessible to all, so
our operations are managed
to meet that goal.

We operate like a startup and move at e.l.f. speed.

We source smartly and efficiently.

We partner with like-minded suppliers whose
standards match ours.

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We operate like a startup and move at e.l.f. speed.

We source smartly and efficiently.

We partner with like-minded suppliers whose
standards match ours.

Shop Skincare

Sustainably
minded.

We're reducing the amount of
packaging we use
and our cartons
are FSC certified. It's the beginning
of our journey to higher sustainability
standards—
we've committed to non-
stop improvement
and accountability.

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Holy Hydration!

Pure Skin

Blemish Breakthrough

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