Quick—what’s a beauty trend you saw all over your TikTok FYP this year that you don’t need to spend money to get ? We’ll go first: fake freckles. Fake freckles had a major moment this year, and it’s easy to see why. They’re fun, playful, easy to achieve, and give a fresh, natural touch to any look. The best part is, Achieving natural-looking faux freckles doesn’t require a special, trendy product. With the right techniques and a few simple tools from your makeup collection, you can create the perfect freckled effect. While lots of dedicated freckle pens went viral this year, our hot take is… you don’t need to buy one. You likely already have a brow pen that works just as well and allows you to create tiny, realistic dots that mimic the look of real freckles effortlessly.
Whether you prefer a subtle, soft look or a more playful, scattered effect, the options are endless, and, most importantly—easy. The fake freckle trend is also fun because it lets you get creative with your makeup. You can layer and build for a bolder look, or keep it light for a fresh, natural appearance. With just a few strategically-placed dots, you’ll have a freckled face that feels fresh and effortless. Here’s how to use what you already have in your makeup bag to nail the fake freckles trend.
Start with Your Base Makeup
If you’re in the game of faking freckles, a clean base makeup routine is key for making your freckles look like you were just born with them. Start with a primer like our viral Power Grip Primer, which grips your makeup for all-day wear and helps keep everything in place. This ensures your freckles stay fresh and don’t smudge or fade throughout the day.
Next, apply a foundation like Flawless Satin Foundation to even out your skin tone while maintaining a natural, radiant finish. Its lightweight, buildable formula provides just the right amount of coverage while still allowing your freckles to peek through. Follow up with a touch of concealer—our favorite is Hydrating Camo Concealer—to reduce any redness or blemishes, keeping your skin (and freckles!) looking flawless and fresh.
Don’t Forget to Set Your Freckles
Finally, set your freckles so your hard work doesn’t fade! Whether you’re creating faux freckles with a brow pencil, tinted gel, or cream products, adding a setting spray ensures they stay fresh and stick. A setting spray helps lock in the product, preventing fading, smudging, or shifting, even through heat, humidity, or activities.
Use a lightweight, breathable setting spray like Power Grip Dewy Setting Spray to provide that final touch and seal your freckled look. Simply spritz lightly over your face after applying your freckles, and let the mist do the rest!