Same formula, new look!

What it is: A face primer that smooths, brightens, and preps your skin for makeup, while also leaving it with a radiant, luminous finish.

Why you'll love it:

• Silky cream formula smooths and brightens skin
• Delivers sheer coverage with a subtle shimmer
• Preps skin for a flawless, long-wear makeup application
• New look features packaging reduction of over 35%!

Get glowing—this face primer multitasks to prep your skin for a flawless makeup application, while also delivering a smooth finish with subtle golden shimmer. The silky cream formula glides on with ease, providing sheer coverage that brightens skin and lets your complexion will glow from within.

Great for: Normal, combination, dry, and dull skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Sku: 300078

NET WEIGHT 1.01 fl oz. (30mL)

Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.

How to use the Illuminating Face Primer:

1. Apply to clean skin prior to makeup application to prep skin.
2. Use a small amount and blend evenly on your face.
3. Use with the e.l.f. Beautifully Bare Blending Brush for streak-free coverage.