Is primer necessary before makeup?

Absolutely! Makeup primer is the best insurance policy for your makeup. Not only does it prep skin to create the perfect canvas for the rest of your makeup to blend in beautifully, but Power Grip Primer is a gripping primer that will help your makeup stay on all day and all night!

What is a gel based primer?

Gel-based primers are meant to be a bit stickier on the skin which helps grip your makeup for longer wear. This moisturizing primer has a translucent finish and is enriched with hydrating ingredients like Hyaluronic Acid. Power Grip Primer works on all skin types - especially for dry/lackluster skin.

Is gel primer good for dry skin?

Yes! Most gel primers help retain moisture while it smooths skin and preps it for makeup. Since dry skin tends to be dehydrated and often flaky, our Power Grip Primer will help retain moisture and plump the complexion through skin loving ingredients like Hyaluronic Acid.

After your skincare routine, apply primer evenly using your fingertips. Use the warmth of your fingers to press and melt the primer into your skin for an even application. Allow 30 seconds to set before applying makeup.