Halo Glow Collection

Cloud skin is a makeup trend that creates a soft-focus, diffused complexion that looks naturally filtered - like you're viewing your skin through a cloudy lens. The look is achieved by layering lightweight, hydrating products with subtle luminosity, resulting in a finish that's both matte and dewy.

Key aspects of cloud makeup include:

• A balance between matte and dewy finishes
• Blurred, soft-focus effect on the skin
• Subtle radiance without excessive shine

Read more about cloud skin makeup.

To achieve cloud skin:

1. Start with hydrating skincare such as the e.l.f. SKIN Holy Hydration! Collection

2. Apply a mattifying primer and soft matte foundation

3. Use cream products for blush and contour

4. Set with a light dusting of pressed powder

5. Add subtle highlight to high points

This technique aims to create dimension and a dreamy, filter-like quality to the skin.

Cloud skin and glass skin are both popular makeup trends, but they differ in their final look and application techniques. Glass skin creates an intensely dewy, almost wet-looking complexion with high shine and ultra-luminous, poreless appearance - like perfectly polished glass. Cloud skin, in contrast, has a softer, more diffused finish with a gentle haze to it, achieved through strategic powder application rather than hydrating products. While glass skin emphasizes maximum glow and reflectiveness, cloud skin aims for a filtered, soft-focus effect that looks naturally blurred and subtly radiant.