e.l.f. Discovery

Allure Award-Winning and TikTok Viral Makeup Products

Allure Award-Winning Beauty Products

Those who know beauty know that when Allure Magazine hands out those Best of Beauty Awards, it’s a BIG deal. Allure does all the testing for you so you know that if a product makes their list, it’s the best of the best and e.l.f. has big standout products that have won this coveted award. There are over 10,000 products tested each year to find the best, and about 82% of women recognize the Allure seal!

This lip oil is absolutely e.l.f.ing amazing for giving your lips that instant glow-up. It's packed with nourishing ingredients that leave your lips feeling hydrated and looking oh-so-luscious. The best part? It gives you that perfect balance of shine and moisture without feeling sticky or heavy.

Each shade is infused with nourishing ingredients like jojoba oil and vitamin E to keep your lips hydrated and smooth. The lightweight, non-sticky formula glides on easily and gives your lips a juicy, glossy finish. Whether you want a natural glow or a pop of color, there's a Glow Reviver Lip Oil shade for everyone. 

The e.l.f. Liquid Poreless Putty Primer is a game-changing beauty product that's got makeup enthusiasts buzzing! This innovative primer takes the beloved original Poreless Putty Primer formula and transforms it into a silky liquid version. It's designed to create a smooth, poreless canvas for your makeup, helping it glide on effortlessly and stay put all day long.

The primer is infused with key ingredients like squalane for hydration and hyaluronic acid to plump the skin, giving you that coveted "filtered" look in real life. It's perfect for all skin types and helps to minimize the appearance of pores, fine lines, and uneven texture.

Brow Lift: For your friend whose brows are always on point, give them the most recent addition to our Best of Beauty Family: Brow Lift. Brow Lift is an extreme-hold clear eyebrow shaping wax that holds your brows in place for a fluffy, feathered soap brow look. It instantly lifts, sculpts, and grooms every single brow hair into place with an easy, mess-free application.

Big Mood Volumizing Mascara: If big, volumizing lashes are what your friends love, then Big Mood Mascara is the gift for them. It’s smudge-resistant, formulated with clean ingredients and has a big, fluffy hourglass-shaped brush to really separate and lengthen lashes. It’s the easiest way to get plumped and lifted lashes all day. It comes in the traditional black and brown shades, but it’s also available in fun, vibrant colors like green and blue.

Putty Bronzer: Give the gift of a bronzed tropical vacation look. A part of the holy grail Putty Family, this facial bronzer has the same beloved cream-to-powder texture as the primer, but in shades to give your skin a natural sun-kissed glow with a semi-matte finish. It’s infused with clean skin-loving ingredients like argan oil to moisturize as well as skin’s best friend, vitamin E to nourish and soften. The gift of healthy bronzed skin is one everyone will love.

TikTok Viral Beauty Products

These products have gone viral and by “gone viral” we mean MILLIONS of raving views. The whole world loves these products and so will you!

Power Grip Gel Primer: Gift a flawless complexion this season with the absolute Queen of primers (that’s Queen with a capital Q). This gel-based primer really grips makeup while hydrating and smoothing skin at the same time. Makeup definitely won’t go anywhere with this primer. It even helps to improve the look and feel of skin with heavy hitting ingredients like hyaluronic acid which helps skin retain moisture for a plump complexion.

Hydrating Core Lip Shine: Show your friends how much you love them with this lip balm with a heart. Literally. There’s a heart-shaped core in the middle of it infused with vitamin E to help nourish and moisturize lips. Add to that a sheer tint of color and the softest of shine, it’s no wonder everyone has fallen in love with these. The gift of a moisturized, plump lip is a gift everyone wants to receive.

Putty Blush: Anything in our signature putty format is instantly a to-die-for gift and our Putty Blush is no exception. It has the same buildable, putty-to-powder formula enriched with argan oil and vitamin E for a surge of hydration, but what really makes this product stand out are the colors it comes in. With gorgeous shades named after famous tropical locales across the planet, you’ll want to get some for your friends and maybe 1 or 2 (or 3) for yourself.

Glossy Lip Stain: Your friends shine bright in your life. Show them how much with this Glossy Lip Stain. This lip stain has a unique gloss-to-stain finish that lasts all day, won’t transfer and is actually comfortable to wear. It delivers the sheerest of color with a hint of shine to give you lips that look and feel fresh all day. The color you get is more than you’d get from a tinted lip balm, but less bold than an all-out lipstick.

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