e.l.f. Discovery

Discover the e.l.f. Cosmetics Beauty App, Perks and More!

By Brooke Sager

Our professionally curated mobile app is a one-stop shop that makes clean beauty more accessible to every eye, lip and face. It combines the powers of top-notch technology, shopping capabilities to score game-changing products, expert intel into the hottest trends, plus entertaining features that will keep every beauty lover engaged and coming back.

Ready to enter the beauty-verse and become your best e.l.f.? Download our app in the app store (it’s iOS/Android compatible)—then read on for our complete guide to exploring, playing with and getting the most out of this one-of-a-kind beauty hub.

What is Beauty Squad?

Join the e.l.f. Beauty Squad! Our better-than-ever rewards and loyalty program lets you earn points for every dollar you spend on your favorite makeup and skincare products from e.l.f.

You can also score more points by completing tasks in the e.l.f. app or website—from writing reviews, to connecting with us on social media, completing your beauty profile, uploading receipts, playing games and so much more.

The best part? You can redeem your loyalty rewards in exchange for products, offers, retailer gift cards and cash back.

The Beauty Squad program has three tiers: Fan, Pro and Icon. Level up your status by earning more points, which will also unlock additional perks like free shipping, birthday month bonus points, a chance to try new products before they launch (for free!), surprise offers—the list goes on!

What Will I Find in the e.l.f. Beauty App?

Our mobile app is the ultimate beauty HQ for every makeup guru. Head to the homepage to find a curated list of makeup and skincare must-haves, picked out just for you. Want to try something new? It’s also a great place to discover our hottest product launches. You can also easily shop products by category (eyes, lips, face, and tools).

If you’re looking for a fun way to get started in our mobile app, meet your makeup match with our “swipe to like” feature—just swipe right (love it!) or swipe left (not for me!) on a variety of makeup products and tools to build a wish list of your faves.

Other cool-as-e.l.f. features include:

  • A personalized dashboard that keeps track of your Beauty Squad loyalty points and status level

  • An easy-to-use receipt scanner that ensures you rack up those points with in-store purchases, too

  • A virtual try-on tool that lets you “try out” makeup products and shades before you buy them with an in-app makeover!

  • A shade finder to help you discover your perfect foundation match—take our quick and easy quiz, or match from the shade you currently wear in a different product and/or brand

Also, be sure to opt in to notifications so you're the first to be notified about the latest and greatest beauty thrills.

Receipt Scanning

Stocking up on your e.l.f. beauty faves in-store at other retailers? Great news: our mobile app's receipt scanner makes it easy for Beauty Squad members to still redeem those points with in-store purchases and score major rewards!

How it Works:

  1. Join the Squad: Join and sign in to earn rewards anywhere you shop e.l.f.

  2. Snap a Photo of Your Receipt: Bought Online? You Can Use a Screenshot of Your Receipt

  3. Upload to Earn Points: You can use our app or sign in to your Beauty Squad account at elf.com to upload

Virtual Try On

Treat yourself to a virtual makeover! Our beauty and makeup app’s try-on tool lets you virtually “test out” some of our best-selling makeup products in various shades before you buy them. It’s never been easier to discover your new favorite blush, find your best contour shade or pucker up to our lineup of lip products—all before you add to cart!

To customize your try-on experience, select an e.l.f.ing category (eyes, lips or face); next, choose if you want to create your makeup look live, on a model or with a photo of yourself. Then, let the fun begin! Tap the product you’d like to add to your look, and scroll through the shade offerings to find your best match.

Other virtual try-on features: Use the slider on the left-hand side of the screen to control the opacity, and hit the [ l ] icon on the right to see a before and after in real time. Love your look? Tap the [^] icon to save the image or send it to your BFF.

Finally, you can add your favorite products to your bag and securely check out so you can rock them IRL.

Play Games to Earn Points

We are now offering games as a new way to earn Beauty Squad points!
E.l.f Blast is a Candy Crush style game. Match products or color combos and blast your way through e.l.f spills and smudges.


Ways To Earn Points:

  • Earn 5 points each time you play a game. max 1 per week

  • Streak – play 5 days in a row and earn 15 points. limit 1 per week

  • e.l.f Blast leaderboard when you hit #1 position – 20 points<span> </span>limit 1x per week

  • e.l.f Blast leaderboard when you hit #2-5 position – 10 points<span> </span>limit 1x per week

More Information on How to Play

Available on the App Store Get it on Google Play