Hydration, hydration, hydration. No matter what, prepping your skin with a hydrating face primer is the basis for any dewy finish. Not only will this help create a perfect canvas for your makeup, but it will help lock in moisture, and your makeup, throughout the day, which is essential any summer look. There’s nothing worse than seeing your makeup slide down your face half way through the day. Dewy? Yes! Messy? No!
One of everyone’s favorite primers is the e.l.f. Power Grip Primer. There’s a reason it’s known as the #1 Primer in America! Whether you opt for liquid or cream-based foundations and concealers, starting with this gel-based, hydrating face primer grips makeup and locks it in place like no one’s business. And with a translucent finish, it’s the perfect primer for all skin tones. (Now you know why it’s rated #1). Starting with a hydrating primer is your best bet and first step for smooth skin, and keeping it hydrated all day so you get that long-lasting dewy finish.