Tutorials
Hair Styling Cream: How to Best Use and Benefits
Learn how to use hair styling cream for straight, wavy, curly & coily hair. Get flexible hold, frizz control & soft styles with e.l.f. 3-In-Wonder.
the e.l.f. word
Discover the latest makeup, skincare, and haircare trends with our beauty blog, the e.l.f. Word. From effective routines and must-have products to key ingredients and expert guides. We are covering all the moves to elevate your full beauty game.
Tutorials
How to Get Glass Hair Using e.l.f.’s Hair Oil
Learn how to get the glass hair look — glossy, frizz-resistant, mirror-like shine for every hair type using a lightweight treatment oil.
Deep Dive
Vegan Keratin vs. Animal Keratin: Is Plant Protein Better?
If you've ever spent any time browsing the hair care aisle, you've probably noticed one ingredient popping up again and again: keratin.
Tutorials
Best Skin Prep for Makeup: Complete Guide for a Flawless Base
Whether you’re a makeup beginner or a true beauty guru, everyone knows that flawless and smooth makeup starts way before you reach for your foundation.
Deep Dive
Sunscreen Makeup Hybrids: Your New Summer SPF Staple
It’s summer and you know what that means—SPF protection is an absolute must! Sunscreen makeup hybrids make it easy to stay on track. Here’s why we love and you will too.
Deep Dive
Why You Need this SPF Glow Sunscreen Makeup Primer
Don’t miss this SPF summer must have! Get your natural glow on with this face sunscreen that doubles as a primer.
How to Find Your Perfect Lip Stain Shade
Discover how to choose the perfect lip stain shade for you. Expert tips on different shades and long-lasting formulas for every makeup look.
Tutorials
Summer Makeup Tutorial
With summer just around the corner, it's time to ditch the winter blues and amp up your makeup routine for those sunny days ahead.
The Difference Between e.l.f.'s Facial Sprays and Mists
There are a variety of different makeup priming mists and setting sprays to choose one, but what’s the difference? How do I know which setting spray is right for me? And how do I actually use a facial mist?
Discover the e.l.f. Cosmetics Mobile App, Rewards, and More!
Discover e.l.f.'s Beauty Squad rewards program and mobile app. Earn points, unlock exclusive perks, and shop your favorite makeup. Join for free today!
Seasonal
Summer Glowy Makeup Routine Tips for Sun-Kissed Skin
Create the ultimate dewy summer makeup look with our simple guide! Unlock the secret to a radiant, sun-kissed glow that's perfect for the season.
Shade
Complete Guide to e.l.f.’s Squeeze Me Lip Balm Flavors
Get the scoop on all our Squeeze Me Lip Balm flavors. This detailed guide helps you choose the perfect flavor for smooth, hydrated lips.
Deep Dive
How to Build Your Custom e.l.f. Skincare Routine
Learn how to build a personalized e.l.f. skincare kit tailored to your skin type.
Tutorials
How to Master a Smokey Eye in 8 Simple Steps
Learn how to create the perfect smokey eye with kohl eyeliner in minutes. Step-by-step techniques for both beginners and experts to achieve a sultry, dramatic eye look.
Tutorials
Perfect Your Contour: Expert Tips for Every Face Shape
Transform your makeup routine with these expert contouring tips customized for every face shape. Create definition and dimension in minutes.
Deep Dive
Pick Your Primer—The Difference Between e.l.f. Face Primers
Not sure which face primer to choose for your skin needs? Here are the biggest differences between some of e.l.f.'s face primers, and which one may be best for you.
Tutorials
Makeup Must-Haves for Beginners: Our Essential Starter Guide
Discover essential makeup products for beginners in this comprehensive guide. Learn about must-have products, application tips, and how to build your first makeup collection.
Deep Dive
How to Use Clarifying Facial Oil for Acne-Prone Skin
Discover how clarifying facial oil can help balance oily skin, reduce the appearance of breakouts, and provide nourishment without clogging your pores.
Deep Dive
How to Use e.l.f. Haircare for Every Hair Type
Meet e.l.f.'s new haircare collection — affordable formulas designed for straight, wavy, curly, and coily hair types. Your best hair awaits.
Collabs
e.l.f. Cosmetics Brand Collaborations: Where Beauty Meets the Unexpected
From Tinder to Liquid Death—explore our boldest brand collaborations and limited-edition collections that helped define our innovative journey.
Deep Dive
How to Use Color Correcting Loose Face Powder
If your makeup routine ends with setting powder, you’re already doing your skin a solid.
Deep Dive
Meet Your New Favorite Hydrating Peptide Lip Treatment
Skip the $30+ lip treatments. Thirst Burst delivers affordable peptide-powered lip care with real results — hydration, plumping, and conditioning in one.
Full Skin Care Routine on How to Double Cleanse
Discover the art of double cleansing for radiant skin. Learn why, how, and when to use this effective two-step method for a deeper clean and glowing complexion.
Deep Dive
Sleeping Masks: Benefits & How to Use
Learn how to use face sleeping masks for glowing skin. Find out their benefits, how to apply them correctly, and expert tips.