What is Eyeshadow Primer and Why is it Important?
You apply a makeup primer to your face as a first step to help create a smooth base and keep your foundation in place for long-lasting wear but did you know you should also be applying a primer to your eyelids? It’s the key to making sure the gorgeous eye look you spent time creating applies smoothly, looks extra-bold, and most importantly, won’t budge. If you’re in the market for an eyeshadow primer, we’re thrilled to introduce you to our new Lock It Down Eyeshadow Primer: a smooth, creamy formula that grips your eyeshadow for long-lasting wear and makes your final look more vibrant. The cruelty-free formula has a non-greasy feel and sheer finish that works well on all skin tones, creating the perfect base for endless eye looks. The eye primer works overtime to intensify your eyeshadow color, increase wear time, and help prevent smudging and creasing so your stunning look stays put. Below, we unpack everything you need to know about our latest launch: why eye primer is a must-add step to your makeup routine, how to apply it, plus some pro tips to help you really nail your next eye makeup look (and make it e.l.f.ing pop!).
What Does Primer Do For Eyeshadow?
Eyeshadow primer is a liquid or cream makeup product that you apply to your eyelids before you put any other eye makeup on so that the eyeshadow application to follow is extra smooth and long-lasting. Eye primer is low-key one of your makeup bag’s ultimate multitaskers and serves many purposes:
How to Use Eyeshadow Primer
Ready to lock down your eye makeup look? Here’s how to apply our new Lock It Down Eyeshadow Primer like an e.l.f.ing pro in six simple steps: Start with freshly cleansed skin and eyelids. Gently pat a pea-sized amount of eye primer onto your eyelids with your fingertip, flat eyeshadow brush or a flat concealer brush. Work from the inner corners of your eyes to the outer corners, and from the lash line up to the brow line. Blend thoroughly using the same patting motion to create a smooth canvas for eye makeup. Apply a little eyelid primer under your lower lashes if you are going to be applying eyeshadow there as well. Allow it to dry and fully set for at least 30 seconds. To finish, apply your go-to liquid eyeshadow or powder eyeshadow with your favorite e.l.f. eyeshadow brush and enjoy a long-lasting eye makeup look.
Tips for Applying Eyeshadow Primer
Eyeshadow primer does more than just prep your lids — it's one of the most versatile products in your makeup bag. Here's how to get the most out of it:
What’s the Difference Between e.l.f.’s Shadow Lock Eyelid Primer and Lock it Down Eyeshadow Primer?
What’s to love about our new Lock it Down Eyeshadow Primer? We took all the best parts of our OG Shadow Lock Eyelid Primer—its primo staying power, plus its ability to increase your eyeshadow’s vibrancy and help avoid creasing—and added even more benefits, making it the ultimate makeup routine must-have. Our Lock it Down Eyeshadow Primer features an improved non-chalky, sheer formula that acts as the perfect base on all skin tones. We’ve also upped the ante with sleek, more compact packaging and an even larger fill (.25 oz versus .11 oz) so your new go-to product lasts even longer.
Eyeshadow Primer FAQs
We answer your top question when it comes to eyeshadow primer and how to incorporate it into your makeup routine
