We love how so many of you continue to really “stick” with our Power Grip Face Primer family—and that’s why we’re so excited to share that our holy grail face primer collection is growing!
Introducing, our new Power Grip Matte Primer—aka, the ultimate mattifying face primer to grip your makeup look and add to your routine. The new formula is in good company and fits into your regimen perfectly with the rest of our Power Grip faves, including our bestselling OG Power Grip Primer, Power Grip Primer + 4% Niacinamide and Power Grip Dewy Setting Spray.
So, how does our new vegan primer differ and stand out from our other e.l.f.ing amazing Power Grip go-tos? If you’re wondering which one you should use, it all depends on the finish you’re looking for and your skin’s unique needs. Let us break it down for you.
Power Grip Matte Face Primer
Say hello to the newest member of the e.l.f. Power Grip Collection: our Power Grip Matte Primer! This sticky-as-e.l.f. primer gives you all the iconic grip of our original formula to lock in your makeup look for long-lasting wear, and now features a smooth, matte finish.
This is a good mattifying primer for the days you want to start with a minimal-shine makeup base (you can always add glow as you go through during the rest of your makeup routine). The formula is also infused with lemon myrtle blend, making it a great matte primer for oily skin, since it helps to reduce the look of excess oil and shine for a balanced, matte complexion.
“The OG” Power Grip Primer
You’ve likely met (or at least heard of) our fan-favorite OG Power Grip Primer—aka, the #1 Primer in America that can't stop going viral on TikTok.
This super-sticky, gel-based face primer is our bestseller for a few reasons: it grips your makeup like no other for a truly long-lasting look (touch-ups? We don’t know her.), smooths your complexion to perfection, and keeps your skin hydrated while delivering a dewy finish.
The translucent formula goes on clear, so it works on all skin tones. It’s also non-comedogenic (no clogged pores here!) and is great for dry, oily and combination skin types.
Power Grip Primer + 4% Niacinamide
Dull, lackluster skin? Brighten things up before you put on your makeup with our Power Grip Primer + 4% Niacinamide.
This face primer features all the things you love about our original Power Grip Primer—sticky-as-e.l.f. grip for long-lasting makeup, naturally dewy finish, translucent finish—but it’s also infused with 4% niacinamide to brighten-up the look of dullness, and even out skin tone. Your skin’s future is looking bright!
Power Grip Dewy Setting Spray
To really set your look in place and give your complexion a dewy finish, double down on your “grip” by finishing off with our Power Grip Dewy Setting Spray.
This shockingly fine bi-phase mist is enriched with 5% aloe (plus hyaluronic acid, squalane & green tea seed oil). It features a makeup-gripping water phase and a moisturizing oil phase that activates when shaken together before applying. A few sprays will set your makeup for long-lasting wear and leave your skin looking hydrated without feeling sticky.
Start your routine with your face primer of choice to create a smooth canvas and grip your makeup look—then lock it down by misting the setting spray all over your face (from six inches away). It can also be used throughout the day to refresh your look.
Frequently Asked Questions About Face Primer:
Q: What Does Mattifying Face Primer Do?
A: A mattifying face primer is a makeup product designed to create a smooth, matte base for makeup application. It works to help control the appearance of excess oil production on your skin, as well as helps to create a velvety texture on the skin's surface. The benefits of using a mattifying face primer are numerous. Firstly, it can help to extend the wear of your makeup, preventing it from sliding off or becoming patchy throughout the day. Secondly, it can help to reduce the appearance of shine and oiliness, making it particularly beneficial for those with oily or combination skin types. Additionally, mattifying primers can help blur the appearance of pores, creating a more even skin tone and texture. Overall, incorporating a mattifying face primer into your beauty routine can lead to a more long-lasting makeup look while helping to manage oily skin concerns.
Q: Is Matte Primer the Same As Hydrating Primer?
A: No, although both face primers are amazing in their own ways, matte primer and hydrating primer are not the same and serve different purposes in makeup application:
• Matte Primer: This type of face primer is designed to help control the appearance of excess oil and reduce shine, creating a smooth, matte finish. It's ideal for those with oily or combination skin types.
• Hydrating Primer: This primer is formulated to add moisture to the skin, creating a dewy, radiant finish. It's best suited for those with dry or normal skin types.
Q: Is Matte or Dewy Primer Better?
A: Both matte and dewy primers have their own unique advantages. Matte primers are excellent for those with oily skin or who prefer a more shine-free look, as they help control the appearance of excess sebum and help to create a smooth, velvety canvas for makeup application. On the other hand, dewy primers are ideal for those with dry skin, as they provide a radiant, hydrated finish that can help the appearance of skin look hydrated. Ultimately, the choice between matte and dewy primers depends on individual skin type, desired finish, and personal preference, as both face primers offer valuable benefits in achieving a flawless makeup look.
Q: Does Mattifying Primer Dry Out Skin?
A: No, matte face primers do not dry out skin. Matte primers are designed to help create a smooth, non-shiny base for makeup without necessarily drying out the skin. These products work by creating a thin, invisible layer on the skin's surface that helps control the appearance of excess oil and shine. Rather than stripping the skin of its natural oils, matte primers often contain ingredients that help to absorb excess oil. They create an optical effect that makes the skin appear more matte, while also helping makeup adhere better and last longer. It's important to note that while matte primers help control the appearance of oil, they don't actually stop oil production, which is a natural and necessary function of healthy skin.
Q: What is a Gripping Primer Used For?
A: Gripping primer is a makeup product designed to help create a tacky or sticky base on the skin, helping makeup adhere better and last longer. Unlike traditional primers that focus on smoothing or mattifying the skin, gripping primers have a unique texture that literally "grips" onto foundation, concealer, and other makeup products. This enhanced adhesion is particularly beneficial for those with oily skin or for occasions when long-lasting makeup is crucial, such as weddings or long workdays
Q: What is the Best Grip Primer?
A: e.l.f. Cosmetics offers a range of popular gripping primers that cater to different skin needs and preferences. Power Grip Primer is our original formula, known for its tacky texture that helps makeup adhere better and last longer. Our Power Grip Matte Primer is designed for those with oily skin or who prefer a more matte finish. Our Power Grip 4% Niacinamide Primer combines the gripping technology with skincare benefits, as niacinamide can help improve the appearance of skin texture. All three primers are highly regarded for their ability to create a long-lasting base for makeup, with each variant offering unique benefits to suit different skin types and desired finishes. The choice between them often comes down to individual skin needs and personal preferences in terms of finish and additional skincare benefits.