you know how
to recycle,
but do you know
How2Recycle©?
Not every jar, tube or bottle can be recycled—and placing
them in the wrong bin complicates the process.
That's why we've teamed up with How2Recycle®,
the industry standard, to provide clear, consistent disposal
instructions on our products, starting with e.l.f. SKIN.
Now you'll know exactly what to do with your empties
to support a healthier planet.
Let's sort it out.
Learn more at how how2recycle.info
We've joined the Fair
Trade Certified™
Program!
In our commitment to support
equality and human
rights
globally, we are proud to be
the FIRST beauty
company to utilize
a Fair Trade Certified™ factory.
As the first beauty
company to utilize a
Fair Trade Certified™
factory, we hope
to create a new
standard in
the industry.
STEPS TO ACHIEVE FAIR TRADE CERTIFIED™
FACTORY CERTIFICATION
The factory must pass an audit which includes
adherence to 100+ compliance criteria checklist.
The checklist focuses on four areas: social
responsibility, environmental responsibility,
empowerment, economic development.
The factory must pass a re-certification annually,
which includes plans for continuous improvement.
e.l.f. Beauty pays a premium on every product's
cost of goods that goes directly to the factory
workers to use for improving their communities.
GREEN UNICORN
stripping
our bling
We've removed the faux metal finish
and matte varnish on our
primer
packaging as one of the next steps in
our journey to
reduce waste and
establish more sustainable process.
It' s the little
things that add up to
make a big impact.
PROJECT UNICORN
We are committed to reducing the amount of
packaging we use. Since 2019, Project Unicorn
has eliminated 2.5 MILLION pounds of
excess packaging.
Less packaging corresponds to fewer material
inputs, fewer transportation ton-miles, and less
waste end-of-life, all helping to reduce our carbon
footprint.
2.5 MILLION
pounds of excess
packaging
is equal to
9,500 baby
elephants.
75,000 baby
dolphins.
85,000
puppies.
