Cruelty-Free

100% cruelty-free
and vegan, worldwide

e.l.f. stands for every eye, lip, face and paw. All of our makeup and skincare products are never tested on animals and contain no animal ingredients.

we are

 double
 certified
 cruelty-free!

We're Leaping Bunny and PETA certified,

 meaning we
 do not conduct or tolerate any tests
 on animals, nor do
 we use any ingredients that
 are tested on animals in
 any of our skincare or
 makeup products.

bunny face
leaping bunny

WHAT THE E.L.F. DOES IT ALL MEAN?

PETA

LEAPING BUNNY

verifies the company does not test its products or ingredients on animals

recommitment is required

requires documents from suppliers to ensure compliance

does not allow brands to sell their products in retails stores in mainland China

where animal testing may be required in certain circumstances

conducts independent audits

SO WHAT THE E.L.F.

DOES IT ALL MEAN?

bunny faceplusleaping bunny

verifies the company does not test its products or ingredients on animals

recommitment is required

leaping bunny

requires documents from suppliers to ensure compliance

does not allow brands to sell their products in retails stores in mainland China

where animal testing may be required in certain circumstances

conducts independent audits

PETA certified

We're certified as "Global Animal Test-Free",
a label given to companies and brands who
have verified that their own facilites and their
suppliers do not conduct, commission, pay for,
or allow any tests on animals for their
ingredients, formulations, or finished products.

Vegan

No animal testing or byproducts here! e.l.f.
Cosmetics is also certified by PETA as
"Global Animal Test-Free and Vegan", which
recognizes companies and brands that not
only ban animal tests but also refuse to use
any animal-derived ingredients, such as
honey, beeswax, or carmine, in its products.

Leaping Bunny certified

Operated by the Coalition for Consumer
Information on Cosmetics in the US and
Canada. Companies with these certifications
must pledge to end animal testing at all
stages of product development in addition to
recommitting to the program annually and
being open to third-party audits.

we partner with organizations

 that protect animals.

As a proud cruelty-free company, e.l.f. Beauty

 has collaborations with like-minded influencers
 that
 support banning testing on animals and
 contribute to animal welfare charities.

we view our pets as another

 member of our family

We offer "Pawternity Leave" for our

 employees. Under this policy, any e.l.f. Beauty
 employee who adopts a shelter animal is
 allowed paid time off so that they can tend to
 the new pet in their lives.