Lash 'N Roll Mascara
¥931
Curling mascara for visibly lifted lashes














What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.
Why you'll love it:
- Gives your lashes maximum curl and lift
- Double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- Vegan and cruelty-free
Get maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
All e.l.f. products are cruelty free and vegan.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
SKU: 83071
NET WEIGHT 0.32 oz. (9.2g)
Ingredients
water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherol,May Contain
black 2 (ci 77266), ultramarines (ci 77007),Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.
How to Apply Curling Mascara:
- Wiggle brush in a zig-zag motion from base to tip to evenly coat lashes.
- Use the longer bristles to comb through lashes to separate and lift.
- Layer a second or third coat for maximum curl before the first coat has dried.
Read more about How To Choose the Right Mascara For You
What is the best mascara to curl and lift lashes?
Curling, lifting mascara is the best mascara to curl and lift lashes as it helps your lashes stay up and helps make your eyes appear bigger! e.l.f.’s Lash 'N Roll Mascara features a curved and double-sided silicone brush to give you extreme lift. The shorter bristles hold onto the formula while the longer bristles lift, separate, and evenly coat each lash.
What does a curling mascara do?
Curling mascara holds your lashes up and keeps them nice and bouncy, like a hair mousse for your lashes. As you apply the product, this mascara curls your lashes and pushes them out and up. Two coats of mascara is ideal for curling your lashes so it doesn’t weigh them down.
Does curling mascara really work?
Yes, curling mascara is specially designed to lift and curl your lashes, giving them a longer and more dramatic look. Curling mascaras can be effective in creating the appearance of longer, lifted lashes by using a unique formula that helps to hold a curl while the curved brush helps to create a beautiful curl that lasts all day.
How do you use curling mascara?
To apply curling mascara, start at the base of your lashes and wiggle the wand back and forth as you move toward the tips. Then, use the curved side of the wand to lift and curl your lashes upward. For best results, apply a second coat after the first one has dried. To ensure an extra curl, we recommend curling your lashes before applying mascara.
What is the difference between volumizing and curling mascara?
Volumizing mascara is designed to add thickness and fullness to your lashes, making them appear more dense and dramatic. On the other hand, curling mascara is formulated to lift and curl your lashes, creating a more open-eyed look. It typically has a curved brush and a formula that helps hold the curl in place throughout the day. While both types of mascara can enhance your eyelashes, they focus on different aspects of how you want your eyelashes to look - volume versus curl.
You May Love
Average Customer Ratings (5662)
Rating Snapshot
Most helpful favorable review
2 years ago
Shannonleigh
Roll n Lash Mascara
FINALLY! An affordable mascara that check all of the boxes. I wore it through Dr's appt, an MRI, crying, & it never budged until I took my makeup off at 7pm. With water... I think this is a tubing mascara. It applies beautifully & holds the curl. However, I do wish it added volume!!
122 of 127 people found this helpful
Most helpful critical review
2 years ago
Melissa H
Won't break the bank
The packaging and applicator are nice. The product itself is very buildable. I have three coats on and there is no clumping/flaking. I personally enjoy a mascara that gives a lot of fullness over length. This mascara did not in any way curl my lashes. It wears nice and was easy to apply, so I gave it three stars. I will say for the price point it is a decent mascara.
59 of 68 people found this helpful
1 - 8 of 5662 Results
aleale22
Location
Rome
Reviews
1
Votes
0
Eye Color
Brown
Fashion Style
Classic
Age
25 to 34
1 day ago
Mascara marrone preferito
Questo è il mascara da giorno perfetto, non si sbriciola mai anche se avete la palpebra oleosa e dà un bell'effetto senza essere too much.
Quality of Product
Value of Product
Helpful?
Fooanne
Reviews
1
Votes
0
3 days ago
Amazing dupe
Easily matches a well-known brand, and the brown is a great true brown shade
Helpful?
1FrazzledHuman
Reviews
1
Votes
1
6 days ago
Irritated my eyes
I wanted to love this mascara, unfortunately irritated my eyes. It does have several positives: The wand separates each lash. Doesn’t clump or flake. Gives good volume and length. Holds curl fairly well. Formula isn’t too dry or wet.
Helpful?
Kayla88
Reviews
1
Votes
1
8 days ago
Love this
My favorite. Use this everyday. Love this. Just ordered more.
Helpful?
aleale22
Location
Rome
Reviews
5
Votes
2
Eye Color
Brown
Fashion Style
Contemporary
Age
25 to 34
11 days ago
Brown mascara for everyday
I always have problems with mascara crumbs and this is one of the few that doesn't give me problems, I got it in the brown color for a more natural daytime effect and it's perfect.
Quality of Product
Value of Product
Helpful?
LongLuvLiv3330565
Reviews
1
Votes
0
12 days ago
I love this! This is soo underrated!
I love this product its cheap and works very nicely. I got this in my E.L.F advent calendar 3 months ago and it hasn't dried out and its great for my bottom eyelashes.
Helpful?
Unfamiliar123
Reviews
8
Votes
1
Age
25 to 34
13 days ago
Mascara
It was gift and really surprised how good it works for my lashes, recommend
Best Uses - Beauty
Daily Use
Quality of Product
Value of Product
Helpful?
zwm08
Reviews
2
Votes
1
15 days ago
new favorite mascara
this stuff is magic, it doesn’t smudge at all and stays even when i workout. i will definitely be repurchasing when i run out.
Helpful?
1 - 8 of 5662 Results
1 - 8 of 14 Results
Laargy
·6 months ago
Is this a tube mascara?
the elf team
·5 months ago
This is not a tubing mascara - please check our Lash XTNDR if you are looking for tubing.
Helpful?
1234gracie
·1 year ago
what is the difference between waterproof and water resistence
345592
·1 year ago
waterproof doesn't come off in water AT ALL, and water resistant basically comes off a little in the water. this mascara stays on pretty well in water but not as good as waterproof would
Helpful?
1234gracie
·1 year ago
Is this mascara waterproof?
abij
·1 year ago
Does this mascara work well on straight or downwards lashes? Would it hold a curl on straighter lashes?
Consue
·1 year ago
Is this mascara oil free?
Elfenthusiast
·1 year ago
How do you recommend removing this mascara?
Addy28
·1 year ago
Is this mascara good for really sensitive eyes? almost all mascaras make my eyes watery and i really wanna try this but i’m scared my eyes will react!
the elf team
·1 year ago
This mascara is generally good for sensitive eyes, however results may vary by individual.
Helpful?
meanieweanir
·1 year ago
Is this mascara waterproof?
the elf team
·1 year ago
This is water resistant, not waterproof. We have Lash It Loud and Big Mood available in waterproof.
Helpful?
1 - 8 of 14 Results