Awesome for contact wearers

Stays put for hours, even when my eyes water from my contacts! But comes off pretty easy with waterproof eye makeup remover!

Waterproof and smudgeproof!

I love this product! I have been using it for over a year. (I panicked when I could no longer find it in the store where I usually buy it.) I have severe allergies that affect my eyes and cause constant blinking. I have tried sooo many different types and brands of mascara in the past, and this is the ONLY mascara that does not smudge! Please don't ever discontinue this product.

Lash it loud

I do not have naturally thick luscious lashes, but this mascara definitely makes my lashes feel that way!

Lash out loud

Love this product! Great quality at a great price. I recommend.

Ok, not the greatest

This is not waterproof as it claims. To me waterproof means you can go swimming with it on and it doesn't budge. The brush wasn't the best either and made application a little harder than other mascaras I have. Not one of ELF's better products.

Waterproof? I think not.

I usually love E.l.f. products but this purchase definitely was a disappointment. I have to use waterproof mascara because I have straight blonde eyelashes and waterproof mascara is the only kind of mascara that will hold my curl after curling with an eyelash curler. Immediately after applying I watch my eyelashes literally fall back to straight and dull. Literally in SECONDS after applying. And it infuriates me because now I have to keep it that way because my eye make up is already done and trying “fix” or “take off” this cheap mascara is impossible without messing up my already done eyes. Well after this inconvenience it went right into the garbage. It makes me think? Is it really even waterproof? But let’s be real. It is 6 dollar mascara. But please do yourself a favor and save your 6 dollars!

Lash it Loud!

This is a trustworthy brand in my book. I've used their products but never a mascara. Its definitely worth the price. Its waterproof and comes with a great applicator brush. The formula is a bit thicker, so I brushed it through and worked it out into my lashes. I put on two coats and it dried fairly fast and very nicely. No residue on my fingers even after 10 minutes. This is definitely going to get some play time in my book.

Long Full Lashes

I tried on the Elf Lash It Loud without having an expectations. To my surprise, the mascara created a very full and voluminous lashes. They looked long and fake (in a good way). Almost like I got my lashes done. It does not clump up. I would highly recommend this to anything who is looking for a mascara to deliver results.