There are several things you can do to hydrate your skin, especially the dry skin on your face. Start by assessing your overall health—are you eating a balanced diet and drinking plenty of water? Next, switch to a skincare routine for dry skin. Choose dry skin products that will cleanse, gently exfoliate, nourish and moisturize your skin. These products should infuse your skin with moisture and help lock that moisture in. Start with a soothing face cleanser like a makeup melting cleansing balm. This unique cleanser starts as a solid and then melts into an oil to gently whisk away makeup and dirt. After cleansing, apply a hydrating serum which will amplify your skin. Also, be sure to pat on a hydrating eye cream. The delicate skin around the eye area, especially under your eye, is prone to dryness and benefits from hydration. Finish your dry skin care routine with a rich moisturizer like a hydrating face cream to replenish moisture for a plumped up complexion.