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Get the soft-focus look of fan-fave
Halo Glow Liquid Filter
in an
ultra-fine pressed powder. 12 flexible shades.

WHAT'S NEW

Power Grip Matte Primer and Power Grip Primer

new! power grip
matte primer

The latest addition to the OG
makeup-gripping primer fam helps
reduce the look of excess oil
for a smooth-as-e.l.f. finish. Only the Power Grip lab’s matte scientists could bring
you all the OG makeup grip in a matte finish.

GET MATTE ABOUT IT

YOU MAY LOVE

BEST SELLERS

Joey King with family and wearing Power Grip Primer

Stick to your winning look all
season long
with game-changing
Power Grip Primer.

GET AN E.L.F.ING GRIP

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Get instant access right here and wow. Where everyone can own their beauty, without compromise.

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