Illuminating Face Primer

$173

Silky face makeup primer for a luminous glow

Illuminating Face Primer
Illuminating Face Primer New Packaging
Illuminating Primer Swatch and Texture
Radiant Glow with Subtle Shimmer
Customer Review: "It's to the point where I don't even need foundation."
Model Before and After Applying Illuminating Primer
Customer Review: "One of my must haves! Love it and can't be without it!"
Illuminating Face Primer,
Illuminating Face Primer,
Illuminating Primer

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Same formula, new look!

What it is: A face primer that smooths, brightens, and preps your skin for makeup, while also leaving it with a radiant, luminous finish.

Why you'll love it:

  • Silky cream formula smooths and brightens skin
  • Delivers sheer coverage with a subtle shimmer
  • Preps skin for a flawless, long-wear makeup application
  • New look features packaging reduction of over 35%!

Get glowing—this face primer multitasks to prep your skin for a flawless makeup application, while also delivering a smooth finish with subtle golden shimmer. The silky cream formula glides on with ease, providing sheer coverage that brightens skin and lets your complexion will glow from within.

Great for: Normal, combination, dry, and dull skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.

All e.l.f. products are Vegan and Cruelty Free.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!

Sku: 83404

Illuminating Face Primer

$173

Silky face makeup primer for a luminous glow

1

100% Vegan & Cruelty Free

We are e.l.f. clean, vegan and cruelty free—always.