What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish.

Why you'll love it:

• Long-lasting satin finish foundation that delivers medium buildable coverage
• Breathable formula doesn’t look or feel cakey 
• Infused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extracts
• Non-comedogenic (won’t clog pores)
• Available in 36 shades for a wide range of skin tones
• Get more luxe for less bucks—only $8!
• e.l.f. Shade Match Guarantee means you’ll always find your perfect match

Key Ingredient:

• 1% Hydrating Hibiscus Complex

Great for: Dry, oily and combination skin

Hit that dreamy sweet spot between full beat and barely there with long-wearing, medium buildable coverage for only $8. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation feels as good as it looks--no caking or heaviness here, just smooth, satiny skin.

Shade Match Guarantee: Love yo’ e.l.f.! We want you to be 100% happy with the shade you chose. If you are not, we will refund your purchase within 30 days. Please find our refund policy here.

Learn More: How to Get That Viral Cloud Skin Makeup Look

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

All e.l.f. products are cruelty free and vegan.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

Sku: 84935

Net Wt. 1.0 FL OZ (30.0 mL)

Ingredients may change or vary from time to time. Please refer to the packaging for the product you receive for the list of ingredients in your particular product.

How to apply Soft Glam Medium Coverage Foundation:

• Using a foundation or blending brush or our Total Face Blending Sponge, buff and blend foundation all over face and onto the upper neck.