e.l.f. Discovery

Achieving an Effortless Soft Glam Look

By Chrissy Yassim

Soft glam makeup is the perfect blend of natural radiance and subtle boldness. It’s a look that enhances your features while maintaining a glowing complexion with just the right amount of definition. This versatile style is perfect for those wanting a fresh, dewy finish without going overboard, making it ideal for day-to-night transitions. Whether it’s for a casual day out or an evening event, soft glam is the sweet spot between natural and full glam, with clean eyes, glowing skin, and perfectly balanced color on the lips.

Prep Like a Pro

To achieve that flawless, soft glam finish, always begin by prepping your skin to ensure that makeup blends seamlessly while enhancing the natural glow you’re aiming for. Swipe on

Stay Cool Primer Stick which is infused with hydrating ingredients like aloe water to soothe and moisturize your skin while giving you a cooling, refreshing feel. This mess-free primer stick not only makes application easy but also delivers a burst of hydration, creating a smooth canvas for makeup application.

Flawless Base, Flawless Face

A great base is the foundation of every soft glam look. The satin finish and buildable coverage of Soft Glam Satin Foundation makes it the perfect base for a radiant, yet natural appearance. Using our Ultimate Blending Brush to blend the lightweight, breathable formula of our Soft Glam Satin Foundation, allows you to achieve a smooth, medium-coverage look that will enhance your complexion. With the added benefits of hydrating ingredients like the 1% Hibiscus Complex and fruit extracts, this foundation not only looks good, but feels good on the skin. Plus, with 36 shades to choose from, finding your perfect match has never been easier—try our shade finder or virtual try-on tool to make the selection process a breeze.

Get Your Glow On

A cheek moment is essential to achieving that signature glow in a soft glam look. Camo Liquid Blush is a highly pigmented, lightweight, yet buildable formula that brings a pop of color and natural flush to the face, while Halo Glow Highlight Beauty Wand effortlessly blends into the skin to add a luminous, lit-from-within glow. Apply Camo Liquid Blush with the Liquid Blush Brush to the apples of your cheeks. Apply Halo Glow Highlight Beauty Wand with the Flawless Concealer Brush to the high points of your face, such as the cheekbones and bridge of the nose, for the ultimate soft glam glow. Don’t forget to add Putty Bronzer

Putty Bronzer with the Putty Bronzer Brush to your cheekbones, temples, and jawline to bring definition to your face while sculpting your features and giving you a sun-kissed, effortless finish. Whether you prefer a natural contour or a more bronzed look, blending is key to maintaining that soft, subtle glam effect.

Defined Eyes & Brows

For the eyes, soft glam makeup calls for a clean, minimal look with natural definition. Tame and shape your brows using Brow Laminating Gel to achieve a polished look. This lightweight gel ensures that your brows stay in place without feeling overly stiff, creating a look that is well-groomed. Pair this with a neutral shade of our No Budge Shadow Stick which is super creamy yet long-lasting for a look that complements your overall glow without stealing the show.

Lips That Pop

The key to soft glam lips is keeping them understated yet polished. A little lip liner paired with shades like pinks or nudes work best for this look. Define your lips with Cream Glide Lip Liner for precision, then layer the ultra-glossy and hydrating Glow Reviver Lip Oil all over the lips. The result is a soft, hydrated pout that ties the whole look together without overpowering the rest of your makeup.

Set It and Forget It

Once your makeup is complete, lock it all in with a few spritz of Power Grip Dewy Setting Spray. The bi-phase formula features a shockingly fine mister that not only grips makeup for long-lasting wear but also gives your skin a hydrated, dewy finish. Infused with ingredients like 5% aloe and hyaluronic acid, this setting spray not only ensures your makeup stays in place but also gives your makeup a hydrated, dewy finish. With just a few spritzes, your soft glam look will stay radiant and flawless from day to night.

Achieving a soft glam look is all about balance—enhancing your natural beauty with subtle, glowing touches that create a fresh and radiant finish.

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