livestream the e.l.f.time show now

The "e.l.f. von zehn" campaign, which translates to "11 out of 10", celebrates the absurdly good quality of e.l.f.'s affordable and high-performing products. Drawing inspiration from its community's strong affinity for reviews and ratings, e.l.f. blends humor with product testing, boldly redefining the boundaries of traditional quality reviews and ratings.

e.l.f. von zehn!" is rooted in e.l.f.’s unwavering dedication to innovation and a commitment to surprising and delighting its community with premium quality beauty products for every eye, lip and face. Through its compelling fusion of playfulness and quality, e.l.f. demonstrates the unmatched strength of its brand and the enduring loyalty of its ever-growing community.